Where should brands put their resources on social? It looks like Facebook has plateaued, while Instagram is in a rapid growth phase. Check out this infographic from selfstartr.com. It shows that while Facebook has seen a 63% decrease in organic marketing reach since 2012, Instagram has seen a 115% increase in the same period. What does that look like? Organic reach on Facebook was about 4% in 2014, while Instagram reach was 28%.
Facebook users are less interested in advertising than Instgram users. Only 32% of Facebook users engage regularly with brands, while 68% of Instagram users do. Instagram has 58 times more engagement per follower than Facebook. Facebook is overcrowded with marketers (93% of marketers use Facebook), while it isn’t too late to be an early adopter on Instagram (only 36% of marketers use Instagram.) When a brand posts on Facebook, only 6% of their follows will see that post in their news feed, while on Instagram, a brand post will go into 100% of their followers’ feeds. Lastly, and this makes sense because if affects a brand’s bottom line: an engaged follower on Facebook is worth about $55, while an engaged fan on Instagram is worth $65. That’s a Hamilton in your pocket. – See more at: http://www.socialmediatoday.com/marketing/instagram-will-make-your-brand-more-money-facebook-infographic#sthash.BADky6nt.dpuf